What Diamond Digital is, what's wrong with it, and how to fix it.

Announced on February 9th, Diamond Digital is the
veritable distribution company's first foray into
the digital sphere

For the longest time, Diamond and comic book publishers in general have been resisting the advance of digital media.  Stuck in their ways and doing just about whatever they can to continue to prop up the brick and mortar stores, Diamond has been very reluctant to enter the digital arena.  This complacency, borne out of their virtual monopoly on monthly comic distribution, has finally caught up with Diamond.  Now, dragging their feet, Diamond has finally announced their partnership with iVerse (think similar to comixology) to distribute issues digitally.

Normally, such an announcement would be heralded as an important step forward for the industry and forward motion towards the digital future that the comics medium undoubtedly faces.  Unfortunately, Diamond's announcement was poorly communicated and led to all sorts of wild speculation, ranging from higher prices for digital editions to lack of iPad support to bizarre distribution schemes that made less sense than Diamond's previous resistance to going digital.  Thankfully, due to the journalistic diligence of the fine folks at Robot6 via CBR, we have a much clearer picture as to just what Diamond Digital actually is.